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Privacy Policy, Safeguarding and Terms & Conditions

Adore Dance Ltd and Adore Dance London - Privacy Policy

Last Updated: 2nd January 2024

Our contact details 

Name: Adore Dance Ltd and Adore Dance London

Address: (postal address only) 35 Atlas Road, London. E13 0AG

Phone Number: 0208 050 4758


The type of personal information we collect 

We currently collect and process the following information:

  • Name

  • Email address

  • Phone number

  • Address

  • Medical, allergy, or injury information in relation to your class

  • Child’s name & date of birth, for children's classes


How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • To provide you with your requested information or service, such as booking confirmation of your dance class

  • To safely provide you with service mindful of any pre-existing conditions or injuries, such as knowing about an injury before taking part in a class

  • For child safeguarding, such as emergency contact details for your child

We may share this information by using tools and services to process your request and deliver you the best experience possible, such as payment details, name, email address, and address will be shared with our payment processor.


Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting the above contact details

(b) We have a contractual obligation.

(c) We have a legal obligation.

(d) We have a vital interest.

(e) We need it to perform a public task.

(f) We have a legitimate interest.


How we store your personal information 

Your information is securely stored at our office address & on the digital platforms we use to operate as a modern business. 

We keep your information for up to 7 years after you may leave. We will then dispose of your information by permanently deleting files & shredding any paperwork.

Clarification of Legal Basis

  • Consent: We obtain consent for sending marketing emails or non-essential data collection (e.g., medical information) through clear checkboxes or opt-in mechanisms. You can withdraw consent at any time by pressing unsubscribe in an email communication or by contacting us using the above details.

  • Contractual obligation: This applies to processing information necessary to fulfill your dance class bookings and/or other contracted services.

  • Legal obligation: This applies to processing information required by law, such as child safeguarding details for emergency contact.

  • Vital interest: This may apply to using medical information only in emergency situations to ensure participant safety.

  • Legitimate interest: This could justify limited marketing based on previous bookings or website activity, but We explain how we balance individual privacy with Your legitimate interests.


Your data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information. 

  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 

  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 

  • Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us with the above listed information if you wish to make a request.


How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us using contact details listed above.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:            

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website:

Adore Dance Ltd and Adore Dance London reserves the right to change our privacy at any time for the benefit of the business, staff, or participants.


Adore Dance London - Safeguarding

Last Updated: 30th March 2024


Adore Dance London is committed to safeguarding the welfare of all children and young people who attend our dance classes, from ages 5 to 17. We believe that every child and young person deserves to feel safe, valued, and protected from harm.  This policy outlines our approach to achieving this goal.

Our Designated Safeguarding Lead (DSL)

We have a named Designated Safeguarding Lead (DSL) responsible for overseeing safeguarding issues within the dance school.  


The DSL is:

Joe Watson
joe [at] adoredance [dot] london / 020 805 04758

What is Safeguarding?

  • Safeguarding refers to the action taken to promote the welfare of children and young people and protect them from harm. This includes:

  • Protecting children and young people from abuse and neglect (physical, emotional, sexual)

  • Ensuring children and young people's health and development are not compromised

  • Providing safe and effective care for children and young people

  • Enabling children and young people to have the best possible outcomes


Safeguarding Practices at Adore Dance

  • Enhanced DBS Checks: All staff and volunteers undergo enhanced DBS checks before working with children and young people. Guest teachers will always be supervised by a DBS checked adult.

  • Supervision: We maintain clear staff-to-student ratios to ensure adequate supervision throughout classes. One-to-one situations with children and young people (e.g., changing clothes, private lessons) will follow strict guidelines.

  • Venerable Times: Parent/Guardian(s) must stay with young people who are not toilet trained

  • Reporting Concerns: We encourage anyone with concerns about a child or young person's safety to report them immediately. You can report concerns to the DSL or any member of staff.

  • Allegations Against Staff: We have a clear process for handling allegations of abuse against staff members. This process ensures a fair and thorough investigation.

  • Anti-Bullying Policy: We take bullying seriously and have a dedicated anti-bullying policy in place. We encourage a culture of respect and inclusivity within the dance school.

  • Listening and Communication: We create a safe space for children and young people to voice concerns. We actively listen to them and take their worries seriously.

  • Confidentiality: We treat all reported concerns with confidentiality, following legal guidelines.

  • Record Keeping: All safeguarding concerns and incidents are documented and stored securely.

  • Training: All staff, including guest teachers, receive regular safeguarding training to ensure they are aware of their responsibilities.

  • Sharing of Information: We share information with parents and guardians about their child or young person's welfare, following data protection regulations.

We believe that by working together, we can create a safe and supportive environment for all children and young people at Adore Dance. 


Terms & Conditions - Group & Private Classes

Last Updated: 2nd January 2024

Booking of Trial Classes

  • A booking, or as we call a "Trial Class," is a one-off booking for a particular class

  • This is only available to first-time students 

  • Due to high demand, regular class attendance is only available via a Weekly Member

  • After your trial class, you will have 48 hours to decide if you would like to join as a Weekly Class Member

  • Our cancellation period is 7 days prior to the class to receive a full refund

  • Trial classes are paid spaces


Subscriptions as a Weekly Member​

  • A Subscription/Plan, or "Weekly Member" as we call it, secures a space in the weekly class by automatically taking payment and booking your session before each class.

  • If payments fail to go through, your membership is automatically placed into a "grace period" for 24 hours and you will be notified via email. If you do not update your payment method within 24 hours, your class membership is cancelled and we may pass your space onto someone else on the waiting list.

  • If payments fail to go through regularly, we may ask you to start paying for a group of classes at once

  • Members may take up to two weeks break at any time by letting us know via email with 7 days notice. Membership cannot be paused for more than 2 weeks in 6 weeks. Exceptions in special circumstances can be made by emailing us.

  • If for whatever reason members need to reduce their subscription (e.g. from 3 weekly classes to 2 weekly classes), Adore Dance is unable to manually alter the amount taken, even with written notice. Members will be sent a new membership link to sign up for the updated membership. Failure to update a membership will result in the old membership payments continuing until the updated membership is confirmed. Adore Dance is not responsible for refunding overcharged payments if members fail to update their membership using the link provided.

  • If for whatever reason members need to upgrade their subscription (e.g. from 2 weekly classes to 3 weekly classes), Adore Dance is unable to manually alter the amount taken, even with written notice. Members will be sent a new membership link to sign up for the updated membership. Failure to update a membership using the link provided will result in payments being sent manually under our standard payment terms.

  • Our cancellation period is 7 days prior to your next class to cancel the membership

  • For short-notice cancellations (inside 7 days) we endeavour to provide a make up class int he same week, subject to availability

Booking a Private Lesson

  • A private lesson is a 1:1 class (or sometimes 1:2 class) tailored to the individual needs of the student(s), these are booked by emailing

  • Adore Dance works closely with venue partners but is liable for cancellation fees with short notice, as a 1:1 class, these cannot be recouped from other customers attending the class. 

  • Our teachers are full-time dance professionals with calendars booking several weeks in advanced, a short notice cancellation will mean they are unable to work and be paid for that session which could've been filled with another customer

  • Our cancellation period for private lessons are:

    • Rothbury Road Location - 7 days notice required for 100% refund

    • Monier Works Location - 3 weeks notice required for 100% refund, 1 week notice required for 50% refund

    • Wallis Road Location - 3 weeks notice required, 1 week notice required for 50% refund

    • Other locations - added to invoice details

You as an Adult Student or as your child’s parent or guardian, it is your responsibility to: 

  • Notify us of any medical conditions that you/your child has 

  • Ensure that all medications for you/your child are brought along to classes

  • [Children Classes only] Ensure that your emergency contact details are up to date 

  • We aim to make our classes available to all. We ask that you notify us before booking a class or trial if you or your child needs any additional support. This will allow us to discuss your child’s needs. Please note we cannot provide one to one support.

  • We will only share your or your child’s information with staff & contractors

Membership Cancellations & Refunds

  • Cancellations made with more than 7 days notice are fully refunded

  • Cancellations made within 7 days are non-refundable, this includes sickness and no-show

  • If we have to cancel your class, we endeavour to find a replacement teacher, otherwise, let you know with as much notice as possible. A full refund is given if a class is cancelled.

  • Private lessons may have alternative arrangements, depending on location, see points above. 

Third-Party Booking Websites, e.g. ClassPass

  • Third-party booking websites allow you to book our classes, subject to availability

  • Students are required to "Check In" on arrival confirming their attendance and agreeing to our Health Declaration and T&Cs. On arrival, students are shown a QR code to scan on their phone to complete a check-in form, we also have devices available if needed. This can also be completed in advance >here<

  • A student may be refused entry to class without a refund if they do not agree to our T&Cs

  • Adore Dance is not responsible for the cancellation and other policies of the third-party booking website

  • Third-party bookings are for first-time customers only. After the first class, students will be invited to join a class membership or book ad-hock directly (subject to availability)

  • We make every effort to deliver seamless availability updates with third-party websites, however, if a booking is unable to be fulfilled, we can transfer or refund the payment.

Discounts and Promotions

  • Participation in any discount or promotion offered by Adore Dance constitutes acceptance of these terms and conditions.

  • Adore Dance reserves the right to modify, amend, or terminate any discount or promotion at any time, with or without prior notice.

  • Discounts and promotions may have specific eligibility requirements, such as age, dance class type, or registration period. Please refer to the individual discount or promotion for its specific eligibility criteria

  • Discounts and promotions must be redeemed at the time of booking or payment, unless otherwise stated.

  • Discounts and promotions cannot be combined unless specifically stated and cannot applied to previously purchased classes or packages.

  • Proof of eligibility may be required to redeem certain discounts or promotions.

  • The amount of the discount and the valid period for each offer will be clearly stated in the promotional materials.

  • Discounts and promotions cannot be extended beyond the stated valid period.

  • Regular refund policies apply to discounted classes and packages unless otherwise stated in the specific discount or promotion.

  • If you cancel a discounted class or package, you may be subject to a cancellation fee as per the regular cancellation policy, unless stated otherwise in the specific discount or promotion.

  • Any attempt to fraudulently use or redeem a discount or promotion will result in the offer being void and may, at Adore Dance's discretion, lead to further action, including but not limited to exclusion from future promotions.

Adore Dance Ltd & Adore Dance London reserves the right to change our Terms & Conditions at any time for the benefit of the business, staff, or participants.

Talent Agency: Adore Dance Limited - Client Terms & Conditions 

Last Updated: 8th April 2024

1. Services

Adore Dance provides talent representation and booking services for professional dancers across various styles. We connect dancers with clients for projects such as television shows, commercials, events, and more.

a) Project Scope

Project scope is to be agreed between Adore Dance & the client in advance. If the project scope is significantly different to that agreed, including any work involving bathing suit/lingerie/nudity/see-through clothing, then dancers are entitled to refuse services and leave. A full cancellation fee will still apply.

b) Under 18s

When placing talent under the age of 18, additional services will apply, such a safeguarding assessments and chaperone fees.

2. Fees

Fees are determined by various factors, including the type of project, duration, dancer experience, and number of dancers required. Specific fees will be outlined separately before agreement for each project.

3. Payment Terms

Our dancers are working freelance professionals relying on adhoc income, so we aim to compensate them as quickly as possible. Unless stated otherwise, full payment for the talent fee is due 7 days prior to the project start date. Late payments will incur a penalty per day overdue.

4. Cancellation Policy

a) Client Cancellation:

  • Cancellations made within 24 hours of the project start date will result in a full cancellation fee of 100% of the total fee.

  • Cancellations made within 14 days of the project start date will result in a cancellation fee equal to 50% of the total fee.

  • Cancellations made with more than 14 days' notice will forfeit a 10% admin fee if dancers have already be placed on a project.

b) Dancer Cancellation:

In the unlikely event of a dancer cancellation due to unforeseen circumstances, Adore Dance will use its best efforts to secure a suitable replacement dancer with similar skills and experience. On larger projects, an understudy is also cast. If a suitable replacement is unavailable, the client will receive a full refund of the talent fee.

5. Liability

Adore Dance acts as a talent representative and does not assume responsibility for any injuries sustained by talent during a project. Clients are responsible for securing appropriate insurance coverage for the dancers during the project duration.

6. Dispute Resolution

Any disputes arising from these terms and conditions will be addressed through good faith negotiation. If a resolution cannot be reached, the dispute will be settled by mediation, or court proceedings.

7. Entire Agreement

These terms and conditions, along with any separate project agreements, constitute the entire agreement between Adore Dance and the client and supersede any prior or contemporaneous communications, representations, or agreements.

8. Governing Law

These terms and conditions shall be governed by and construed in accordance with the laws of England.

9. Amendments

These terms and conditions may be amended at any time by Adore Dance. We will notify clients of any changes in writing.

Terms & Conditions
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