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How Dance Studios Make Money - A Brief Guide

Dance studios are places where people come to learn and practice dance. Different dance styles, such as ballet, jazz, hip-hop, contemporary and tap, are taught by professional trainers. Running a dance studio is not only about teaching people how to dance but also about managing the business effectively. In this article, we will discuss how dance studios make money.

5 Ways Dance Studios Make Money

1. Class Fees

The primary source of income for dance studios is class fees. The fees vary depending on the type of class, the level of the class, and the duration of the class. Dance studios offer different types of classes, such as group, private, and semi-private. The fees for private classes are generally higher than group classes, as the student gets one-on-one attention from the trainer. The fees for semi-private classes are generally lower than private classes, as it involves two students sharing the trainer.

Dance studios also offer different levels of classes, such as beginner, intermediate and advanced. The fees for advanced classes are generally higher than for beginner classes, as the level of training and expertise required is higher. The fees also vary depending on the duration of the class. Classes that are longer in duration, such as two-hour classes, generally have higher fees than one-hour classes.

2. Recitals and Performances

Dance studios also make money by organising recitals and performances. Recitals are annual or bi-annual events where students perform in front of an audience. These events are usually ticketed, and the revenue generated from ticket sales goes to the dance studio. Dance studios also organise performances at various events and festivals, such as weddings, corporate events, and cultural festivals. These performances are usually paid and can generate significant revenue for the dance studio.

3. Speciality Workshops

Apart from regular classes, dance studios can offer speciality lessons to their students. Speciality classes can include workshops, masterclasses, and intensive training sessions. These classes are usually taught by guest trainers who are experts in a particular dance style or technique. Speciality lessons can generate additional revenue for dance studios and provide an opportunity to offer a more personalised and specialised service to their students.

4. Merchandise

Another way dance studios make money is by selling merchandise. Dance studios sell dancewear, such as leotards, leggings, shoes, and accessories like hairbands, dance bags and water bottles. Some dance studios also sell brand merchandise, such as t-shirts, hoodies and caps. The profit margins on merchandise can be high, and dance studios can make significant money through merchandise sales.

5. Rental Income

Dance studios can also earn rental income by renting their space to other businesses or individuals. For example, a dance studio can rent out its space to yoga studios, fitness trainers, or individuals who want to use it for rehearsals or private events. Renting out the space can generate additional income for the dance studio, and the revenue generated can be used to cover the overhead costs of running the studio.


Dance studios make money through a variety of sources. The primary source of income is class fees, but dance studios can also generate revenue through recitals and performances, speciality lessons, merchandise sales and rental income. It is important for dance studio owners to manage their business effectively, keep their overhead costs low, and market their services effectively to attract more students. With the right strategy and management, dance studios can be profitable businesses providing valuable service to the community.

At Adore Dance, we get adults and children alike moving. We are a dance school in East London, offering classes on ballet, jazz, tap contemporary, commercial and dance fitness from a purpose-built dance studio in Hackney Wick. If you want to sign up for dance classes for adults, we’ve got you covered! Get in touch with us today!

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